Short Life ("Short Life," "we," "us," or "our") is operated by Emerson Layne LLC d/b/a Layne Cost Segregation, an Arizona limited liability company. This Privacy Policy explains how we collect, use, disclose, and protect information you provide when you use our website and request a Free Cost Segregation Benefit Analysis.

By submitting information through our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you request a Free Benefit Analysis, we collect the following information directly from you:

First and last name
Email address
Phone number
Property address (street, city, state, ZIP code)
Property type
Purchase price and purchase date
Property in-service date
Whether improvements have been made to the property

We do not collect payment information, Social Security numbers, tax identification numbers, or sensitive financial data through this form.

2. How We Use Your Information

We use the information you provide to:

Prepare and deliver your Free Cost Segregation Benefit Analysis
Contact you regarding your analysis results and next steps
Respond to your inquiries and provide customer support
Send you educational content and resources about cost segregation and tax strategies, where you have provided consent
Improve our services and website experience
Comply with applicable legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

Layne Cost Segregation / Emerson Layne LLC: Your information is shared with our engineering team to prepare your benefit analysis. Layne Cost Segregation is the entity that fulfills the analysis service.
Service Providers: We use GoHighLevel (GHL), a CRM and marketing platform, to store and manage contact records. GHL processes data on our behalf and is contractually bound to protect your information.
Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request (e.g., a court order or government subpoena).
Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction.

4. Communications and Consent

By submitting the form on our website, you consent to being contacted by Short Life and Layne Cost Segregation via email, phone, and/or text message regarding your benefit analysis and related services. Message and data rates may apply for SMS communications. You may opt out at any time by replying STOP to any text message or by emailing us at [email protected].

5. Cookies and Tracking

Our website may use cookies, pixel tags, or similar tracking technologies to analyze site traffic and improve functionality. We may use third-party analytics tools (such as Google Analytics) that collect anonymized data about how visitors use our site. You can control cookie settings through your browser preferences.

Our address autocomplete feature may use the Google Maps Places API. Use of this feature is subject to Google's Privacy Policy.

6. Data Retention

We retain your personal information for as long as necessary to deliver the requested service, maintain our business records, and comply with applicable legal obligations. If you wish to request deletion of your information, contact us at the address below.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your data.

8. Your Rights

Depending on your state of residence, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of marketing communications

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Email: [email protected]
Mailing Address: Emerson Layne LLC, Mesa, AZ